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Post-Pandemic
People Power

Demos has listened to the experiences of activists during the pandemic to understand what they might tell us about the future of politics. After a decade defined by fears of populism, democracy’s erosion, and growing division, our conversations present a different picture going forward. As more turn from despair to defiance and are driven to take action to care for others, distinctions between ‘fringe’ activists and the public will become harder to draw. This future, in which we are all activists at times, demands that activism be nurtured, protected, and improved, so that it can continue to be a vital engine for upholding and furthering democracy.

To know where we’re going, we have to look back

Activism - understood as engaging in any activity intended to create social or political change - has loomed large in politics in recent years.

People organised to support others in their communities. Movements, from Black Lives Matter, to anti-vax protestors and Insulate Britain, took to the streets and online. The term ‘activist’ was used in celebration and as a pejorative, to describe everything from lawyers, to amateur investors and even National Trust members. There were strikes, demonstrations and boycotts, but also major adaptations: people have done virtual rallies, protested whilst exercising, and shouted from their balconies in solidarity. Politicians’ rhetoric, backlash movements and legislative developments sparked debates about what counts as activism, when it is legitimate, and who is considered an activist.

This period will reverberate for years to come. New activists, new causes, new battlegrounds. Activism will continue to play a greater role in public life, from discussions on climate change to trans rights, from the war in Ukraine to the cost of living.

Demos seeks to understand how people are and can be brought into politics, and so we spoke to fifteen activists working on issues either created or magnified by the pandemic. They came from big NGOs and small grassroots groups, using campaigns, direct action and much else. To ensure we didn’t give a platform to those who oppose our democratic values, we have not spoken to those promoting violence, misinformation or hatred.

We believe these conversations are essential for understanding not just our recent past and still turbulent present, but for getting a glimpse at what the future might hold.

A picture of post-pandemic people power

What emerged was a clear sense that activism in this country has been both tested and rejuvenated by the period we have lived through. The seven core themes were:

  • Activists face an array of challenges: these range from financial and operational impacts from social distancing, to tolls on physical and mental health, and an environment often detrimental to activism: harmful legislation and political and media vilification or disinterest.
  • New coalitions have emerged: activists relied on one another more than ever for support and resources, and new relationships were formed between big institutions and grassroots civil society, often for the first time.
  • Digitally-enabled, not digitally-focused, activism is the future: online campaigning was relied on more than before but its limitations were brought home, in particular where the social side of activism was undermined. In contrast, tools for collaboration, crowdsourcing and connecting online and offline activities were celebrated, and new practices of digitally-enabled activism emerged or were adopted by new groups.
  • Many activists have a new local focus: activists work took on a local focus if it lacked this already, introducing infrastructure for this that is being taken forward. Attention to local action gave members of the public a sense of agency at an isolating time, and the need to connect people’s lived experience or local expertise to political processes was underlined.
  • Activism as care, care as activism: taking action to care for others in society became centre stage during the pandemic, and was the shared desire among activists and others, but perceptions varied nonetheless about when this was activism. Community organising in particular was a blurring point. Despite this, many spoke about successfully managing these differing perceptions and how to take this forward.
  • Activists’ aims and tactics are changing: all had to reassess their tactics, aims and messages, and this will continue as new legislation and public support potentially shifts the goalposts again. Despite an unfolding crisis, many felt they were building capacity, infrastructure and active participation from supporters for the future, particularly at a community level.
  • Activism may have more public support than before: attitudes to activists’ work fluctuated, as issues rapidly came into the public eye, remained, subsided, or went ignored. Despite this, there was more confidence in public support going forward - including from new cohorts - than from policymakers. The links between support and participation, however, were less clear, varying from activist to activist.

Overall, these together point to how forms of activism are changing and finding new participants. In doing so, activism is gaining more proximity to, not distance from, ‘normal’ people. This growing means of political participation should be celebrated as a counterweight to worries of democracy’s collapse.

But for this to be recognised, many have to get past the headlines and rhetoric and rethink their assumptions about this part of political life. There has to be a wider recognition of how activism is one of the core things that protects and improves, rather than undermines, democracies. Most of all, there has to be more honesty about the fact that we are all activists when we seek to create social and political change, and so activism is far closer to the work of many than they might perceive it to be.

Starting the conversation and what you can do next

Below you can explore the seven themes, in summary and in-depth, that emerged from the interviews we did. However, we want this to be the start of a much bigger conversation about the future of activism in the UK. If you want to be part of this, get in touch.

We also want this to be about more than words and have included a concluding section which suggests, based on the insights from this research, what the media, funders, public bodies, parliament, local authorities, central government, and civil society as a whole can do next. Through these steps we can create a healthier environment for the best forms of activism to continue to contribute to political life in the UK.

Activists face an array of challenges

  • Financial and operational impacts from social distancing
  • Tolls on physical and mental health
  • New legislation that threatens the actions of some activists
  • Political and media vilification or disinterest
“So much of our culture of protest and organising is done in physical spaces [...] congregation and mobilising and all those kinds of elements”

Activists faced a range of challenges through the pandemic. Some of these arose from the period’s particular constraints: new financial and administrative difficulties, and novel operational difficulties created by social distancing.

Other challenges centred on the physical and mental health impacts of the pandemic, with the pervasive occupational hazard of burnout among activists heightened, not least by working in and responding to a crisis situation. Knowledge that the challenges they will face to their work as a result of the pandemic for years to come also took its toll on some.

A different set of challenges were political in nature - a hostile legislative environment for many; strong political division on their issues amongst wider society; dissent directed at them from new reactionary forces; vilification by some parts of the media and political establishment; and inattention or active attack from Westminster.

What could this mean for the future? Difficulties inside and out

The challenges facing activists going forward are varied, but it is clear there are changes ahead:

  • For smaller and newer civil society organisations, the impacts of the pandemic will take longer to overcome, and across the sector, risks of burnout will remain.
  • For activists engaged in demonstration, the Police, Crime, Sentencing and Courts legislation will pose a real threat to their ability to protest, including provisions to expand the conditions the police can place on demonstrations to those which are integral to their nature, such as causing noise, and creating a statute offence relating to the breaching of these conditions with a maximum sentence of 10 years imprisonment.
  • The impacts of legislation could be wider. Many activists are concerned about the Covert Human Intelligence Sources (Criminal Conduct) Act 2021. The Act provides an “express power to authorise [Covert Human Intelligence Sources] to participate in conduct which would otherwise constitute a criminal offence.” Concerns have arisen because of the use of covert Government intelligence sources to infiltrate activist groups in the past and the scandals that have emerged from this.
  • Beyond legislation, the distrust felt by some in civil society to the Government will continue if politicians in general are seen to be stoking anti-activist sentiment through their statements.

New coalitions have emerged

  • Activists relied on one another more than ever for support and resources.
  • New relationships were formed between big institutions and grassroots civil society, often for the first time.
“[I’m in civil society] WhatsApp groups, a lot of which are just broadcast only, which is great to celebrate other people's successes. And so that made me feel as though I am part of a much broader movement”

The experience of creating and enhancing coalitions for change was one of the most prominent themes to emerge in discussion with activists. People recognised they were part of an ecology of solutions to the same cause (or related ones), and saw the alliances they were a part of as something they could rely on for resources and moral support.

Larger organisations found a greater focus on connecting up to smaller and grassroots groups, and in turn these were in closer contact with bigger institutions for their support than before.

Across the board, people discussed working with partners very different to those they had previously connected with. Though the legislative environment was seen as a hostile one for activism, many raised how the same legislation acted as an anchor around which coalitions could form and rally against.

What could this mean for the future? Connection is core

Given the positivity people felt towards working in coalition during the pandemic, it seems likely that this trend will only continue going forward. In particular:

  • The coalitions and broader interest in coalition-building that emerged from the pandemic will likely continue around issues which will remain high on the political agenda indefinitely, such as climate change.
  • The pursuit of unconventional partnering could grow too, particularly where this is motivated by other developments. For example, larger organisations working with grassroots activists to bring more attention to lived experience, or geographically dispersed parts of civil society collaborating more readily online.

Digitally-enabled, not digitally-focused, activism is the future

  • Online campaigning was relied on more than before but its limitations were brought home, in particular where the social side of activism was undermined.
  • Tools for collaboration, crowdsourcing and connecting online and offline activities were celebrated.
  • New practices of digitally-enabled activism emerged or were adopted by new groups.
“To what extent is it important to go back into the real world? I think it is, but one thing that we learned is that having a meeting on Zoom is incredibly accessible for people”

The pandemic brought in its wake for many of us a tremendous digitalisation of everyday life, and activism was no less affected. People discussed how digital campaigning was relied on more than before, though its limitations were keenly brought home, undercutting some of the prevailing optimism for social media activism in previous years.

Digital tools for collaboration, for crowdsourcing experiences, and for connecting online and offline activities were more roundly celebrated, with intriguing new practices of digitally-enabled or supported activism emerging, and/or rolling out to new groups.

This mixed attitude to a digital by default period of activism meant some features were seen as welcome, permanent changes whereas others were seen as temporary accommodations that should be or are in the process of being reverted from. The biggest reasons for scepticism about digital changes were the challenges of inclusion, the online harms they can introduce, and the way in which they undercut the personal, social aspects of activism that are hard to replicate online.

What could this mean for the future? Accessibility is key

While many of the digital impacts of the pandemic across society seem here to stay, from the activists we spoke to it is clear that the picture is mixed:

  • We aren’t likely to see digital campaigning become the default for every organisation. But the pandemic has shown us that making activities accessible can and should be prioritised: the movements which are most likely to thrive are those which are able to adapt to the needs of different groups of people.
  • Digital technology has lowered the barriers to participation during the pandemic - facilitating more casual interactions and rapid-response collaboration at the tap of a screen. It’s also opened up a huge range of possibilities for how movements can grow - no longer seen as merely a tool to help amplify campaign messages, the use of tech to help crowdsource experiences, organising the sharing of resources, and co-ordinate offline action is unlikely to wane.

Local focus

  • Activists work took on a local focus if it lacked this already, introducing infrastructure for this that is being taken forward.
  • Attention to local action gave members of the public a sense of agency at an isolating time.
  • The need to connect people’s lived experience or local expertise to political processes was underlined.
“[People feel] like they've been forgotten about by particularly large national level organisations and campaigning bodies as well, and so we need to reset that”

A lot of commentary on how society responded to the pandemic has drawn attention to the renewed role of local life: new connections to neighbours, support amongst communities, and the ability of devolved and grassroots institutions to act swiftly and in a more targeted way than central Government were able to the intricacies of local demand.

The activists we spoke to highlighted how much their work took on a local dimension if it did not already. The members of the public they worked with also communicated the benefits of this to them at a time when they otherwise felt isolated and disempowered. Where attention to local action had been neglected by organisations before the pandemic, they discussed how they were building new infrastructure to connect more to people locally across the UK.

Those we spoke to also connected the focus on local life to the larger political context. In particular, they brought out how people’s lived experience and expertise about local issues - something our interviewees were close to through their activism - was going ignored by governments. Though not seen as a new problem, activists’ experience of this during the pandemic felt more acute and reflective of a growing need to bring lived experience more into political processes.

What could this mean for the future? A grassroots resurgence

A shift to a local focus may have far reaching effects on activism and civil society more generally:

  • We may see new attention from organisations and movements which have worked less closely at the grassroots in the past to building capability, or at least forming connections, at this level of political engagement. In doing so, this may encourage more local campaigning, most likely around issues where this could increase anyway, for example around climate change.
  • Larger civil society groups may also experiment with more networked forms of activism over traditional, centralised approaches to campaigning.
  • More unpredictable is whether local governments that have cooperated with local activists and community organisers during the pandemic will continue to do so; for example, with the former acting as a trusted mediator in the provision of certain services or as a source of insight on determining community demands.
  • If civil society continues its current elevation of lived experience, the connections between this and activism may coincide more often; for example, more collaborations between charities advocating for policy change relating to poverty and activists with experiences of poverty themselves.

Activism as care, care as activism

  • Taking action to care for others in society became centre stage during the pandemic, but perceptions varied about when this was activism.
  • Community organising, in particular, was a blurring point.
  • Many activists felt they successfully managed these differing perceptions among those they worked with and discussed how to take this forward.
“People [...] started to see activism less as this niche sort of thing for people who have too much time on their hands, and [...] associated it more with people that they know, and associated more with just having care for others in a difficult situation”

Analysing the experiences of activists during the pandemic was always going to bring out an inherent tension of social action, from volunteering, to organising, to campaigning: when is and when isn’t something ‘activism’?

This played out in a number of ways in our conversations. One way this came through was in activists’ perceptions of whether or not people who were acting to help others in response to the pandemic, for example through mutual aid, understood the circumstances of those they were trying to help. For certain issues, there was a more unambiguous sense that there was new found, widespread public awareness of how these were symptoms of broader challenges.

Another dimension concerned the centrality of taking action to help others. For some who got involved with activists’ work, taking action was not seen as having any political association: their involvement being purely about wanting to care for others rather than effect wider change. At the same time, those we spoke to brought out how these same actions were at times politicising people to view what they were doing in a broader light. Resonating with the theme of a local focus, some discussed how attention to local life and organising in communities was a particular blurring point for judgments of what was or wasn’t activism.

People also discussed how tensions that could arise from these differing perceptions were managed during the pandemic when cooperating with others who viewed activities differently (or would have done so in another context than the pandemic), and the value of this to working with others on issues going forward.

What could this mean for the future? The gap between activists and the public has narrowed

The distance between people and activism has narrowed as the pandemic brought politics deep into many people’s lives:

  • Where certain topics continue to feel close to people’s lives, there will be, amongst those affected, many new activists. In particular, this could be true where the cause is a long-term effect of the pandemic, such as unemployment, vaccination hesitancy, Long Covid or bereavement.
  • People’s willingness to engage in activism more generally may have shifted, if the pandemic’s focus on taking urgent action has changed political outlooks. Similarly, the focus on supporting others locally may encourage more community activism.
  • Solidarity, rather than charity, may have become a more motivating factor for some to engage in social action in all forms where they felt common cause with others during the pandemic; in particular, this could see a continued rise in trade union support.

Activists’ aims and tactics are changing

  • The pandemic meant all activists had to reassess their tactics, aims and messages, something new legislation and potentially shifting public support will require them to continue to do.
  • Despite an unfolding crisis, many felt they were building capacity, infrastructure and active participation from supporters for the future, particularly at a community level.
“I feel like I'm seeing the light. I feel like this thing will be big at the end of the tunnel. Something that we didn't even know before.”

The pandemic introduced entirely novel challenges for people’s activism, in particular social distancing. Likewise, it hugely affected the issues which were brought into the public eye or onto the political agenda, from health inequalities to workers’ rights. Such changes meant that activists discussed how they were forced to reassess the advantages and disadvantages of their tactics and messages in a more ongoing fashion, and respond to a rapidly changing spectrum of acceptable ideas in the public eye.

In an environment where activists were trying to respond to an unfolding crisis, there was at the same time a real sense of building capacity for the future among many. This was influenced by a variety of factors: rapidly created networks and resources, knowledge that legislation would challenge the work of some, changing levels (both positive and negative) of public support, and the new time available to some to reflect on the future of their work.

These resulting changes included the building of infrastructure to better coordinate responses to present challenges as well as face future challenges, particular attention on organising in communities, changes to and changed attitudes to particular modes of protest, and a growth of active participation in a cause.

What could this mean for the future? Active, networked, short-term

The goals of many activists will have changed, and whole new causes will have emerged as new topics are on the agenda, new groups are politicised, and new methods of action are more appropriate. Looking forward, this might mean in particular that:

  • Civil society as a whole may encourage more active participation in their cause from supporters. Where activists have made gains during the pandemic, more might seek to engage in actions which aim at prevention of the issues they address and construction of political alternatives, rather than focusing on reactive activism.
  • The future of social movements may be more and more a matter of networks than traditional forms, as reliance on online life and a shift to local concerns shifts interest towards different forms of organising and taking action. In particular, the pandemic may have further accelerated the trend of movements which emerge and coalesce around a cause separate from a traditional campaigning body or party.
  • In an increasingly politically turbulent world, the ability of events to upend long-term strategies may encourage more adaptable short-term strategising and action.
  • The methods of activists may change, though this will be due to a variety of factors rather than just the digital focus of the pandemic. Related to this, the public will rightly have higher expectations about the accessibility of campaigning, which may continue.

Activism may have more public support than before

  • Attitudes to activists’ work fluctuated, as issues rapidly came into the public eye, remained, subsided, or went ignored.
  • Despite this, there was more confidence in public support going forward - including from new cohorts - than from policymakers.
  • The links between support and participation, however, were less clear, varying from activist to activist.
“You can't feed people with claps, claps don’t pay the bills, and now we don't even get that anymore”

With the lives of all politicised by the pandemic and a number of widely reported on campaigns, public support was a key talking point for the activists we spoke to. This came through in discussion of how much support fluctuated throughout the pandemic due to different issues coming into the public eye, remaining, subsiding, or going ignored.

Despite this variation, there was generally more confidence in public support going forward - including from new cohorts - than support from policymakers. The link between support and active participation, however, was less clear. Some reached out for help from activists who hadn’t before and some got on board initially in response to a campaign who hadn’t before, but it wasn’t clear how long lasting the effect on them had been in terms of their actions.

What could this mean for the future? A public open to action

Public attitudes towards activists’ work can be hard to predict, and many in civil society will be investigating how public support shifted for them during the pandemic:

  • If a greater focus on lived experience and community life engendered by the pandemic remains within civil society going forward, organisations may feel increased pressure to change how they involve the public in their actions, from research to advocacy and much else.
  • The growth of interest in public engagement through democratic innovations like citizens assemblies and the pressure for greater devolution amidst the Levelling Up agenda could come into contact with local activism and community organising.
  • Where volunteering, mutual aid and other forms of social action more broadly gained popularity during the pandemic, many in civil society may investigate how this can be tapped into going forward for their work.

Creating a good future for activism in the UK

Ciaran Cummins is a Researcher at Demos.

Get in touch via [email protected]
@CiaranCummins1

Special thanks

To Molly Corlett for her advice, and to Demos colleagues for all their input, particularly Akshaya Satheesh for creating this beautiful site. We would like to thank all those who offered their time and insights for this research: Aidan Harper (Organiser, Independent Workers’ Union of Great Britain), Alasdair Roxburgh (former Director of Communities and Networks, Friends of the Earth), Hannah Dewhirst (Campaigner, EveryDoctor), Jake Johnson (ACORN, Manchester), Katrina Ffrench (Founder & Director UNJUST), Matt Clifton (Chief Executive, bemix), Mattey Mitchell (Health Campaign Officer, Friends, Families and Travellers), Nathan Oswin (Covid-19 Bereaved Families for Justice), Neil Moore (Organiser, Unite Hospitality), Ondine Sherwood (Co-founder, LongCovidSOS), Robert Palmer (Executive Director, Tax Justice UK), Sada Abdalla (Racial Justice Network), Shiri Shalmy (Co-founder, Cooperation Town), Tracey Herrington (Manager, Thrive Teeside), Anthea Lawson (campaigner and author) and Wolfgang Wopperer-Beholz (Extinction Rebellion).